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Baby-Friendly Initiative

​The health unit is working towards the achievement of the Baby-Friendly Designation.  This means we:

The Baby-Friendly Initiative (BFI) protects, promotes and supports healthy infant feeding. Infant and toddler nutrition is a public health issue and not simply a lifestyle choice.
A Baby-Friendly agency offers a mother the information and support needed to make a truly knowledgeable and informed decision about infant feeding. If a mother makes an informed decision not to breastfeed, then health care providers must support her in her decision and make sure that she can offer her baby formula in a safe and nurturing way.

The BFI was started in 1991 by the World Health Organization and United Nations Children's Fund to help hospitals and community agencies work towards promoting, protecting and supporting the continuation of breastfeeding by mothers.
The Northwestern Health Unit is pleased to promote our agency BFI public policy which is available to public members upon request. This policy can also be translated into the French language if requested by contacting our office at 1-800-830-5978.

Read more about the 10 steps agencies and hospitals can take to support the BFI.

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